Okay Cosmetics, established as a marketing company in 2006, opened its first foreign sales office in 2013 in Germany and the Netherlands. Today, it serves to 44 countries in 5 continents, from South America to the Middle East, from Europe to Africa, including countries such as Russia, Azerbaijan and Iraq. Neva Cosmetics, a brand of the company, adopts the principle of adapting to the continuous development and innovation in the domestic market and export. It carries the mission of carrying out the marketing and distribution activities of its products produced under the most advanced
technological conditions through the right channels. Okay Cosmetics has proved its worldwide reputation with brands such as NEVACOLOR, EXICOLOR, NEVABLOND, NEVAPERM, BOTANIC, NEVAFORM XTREME and NEVACARE NUTRITIVE and demonstrated this success in exports in the domestic market. In this context, local chains and local market groups, with more than 350 hairdresser vendors, caught up with the high volume of sales which exceeds number hundreds of thousands with Nevashop which has Turkey’s biggest online sales channels and its online sales site.